Paul Mitchell's Platinum Blonde Shampoo features a violet-tinted formula designed to neutralize undesirable brassy tones in blonde and gray hair, leaving it vibrant and lustrous. Each wash enhances hair brightness and suppleness, promoting a softer feel.Infused with hydrating components, it nourishes and softens, supporting overall hair health and sheen. This color-safe, vegan shampoo is crafted without parabens, delivering a moisturizing experience that revitalizes dull strands and elevates shine, preserving the remarkable look of platinum blonde hues. The refreshing cucumber melon aroma with subtle floral hints enhances the shower experience. Size:10.14oz