L'Oreal's Professionnel Serie Expert - Silver Violet Dyes + Magnesium Neutralising And Brightening Shampoo is designed for white, grey, and platinum blonde hair. Infused with violet micro-pigments, it targets and neutralizes yellow tones for a balanced, vibrant look.The formula blends silver violet dyes and magnesium to fight brassy tones while keeping hair soft and shiny. The inclusion of amino acids brightens hair, delivering a revitalized and healthy color. Ideal for maintaining clean, soft, and brass-free locks. Size:16.9oz
