Alter Ego Technofruit Color Semi-permanent Hair Dye 5/72, 100 ml, represents the ideal solution for chi who desires a vibrant and long-lasting color without compromising hair health. Thanks to its innovative formula, enriched with natural extracts and nutrients, it guarantees una uniform coverage and intense shine, giving rich and luminous highlights. Easy to apply, this dye offers una professional result at home, ideal for chi who wants to experiment with new shades with una temporary hold. The balanced concentration ensures una vibrant coloring without damaging the hair fiber, maintaining softness and vitality. Perfect for chi looking for an original and versatile look, Alter Ego Technofruit Color combines performance, care, and creativity in a single product.